Case Study

SEO and Web Design

A Law firm with a group of office locations in North West England
Partner wishes name to be withheld*

About the Partner

Our partner is a Law firm based in the North West with 3 office locations. They have been in business for 20 years and specialise in criminal defence, social welfare and human rights.

The Challenge

Prior to working with Blue Robin Marketing they where getting about 500 visitors per month but the conversion to leads was very low. They also had a small budget for Google Adwords.

Our Approach

Following the website analysis we decided with the partner that there would be a considerable benefit to conversion to complete a redesign of their website while keeping the existing traffic. Once the new website went live we would then target their 3 areas of law (criminal defence, social welfare and human right) in 5 local cities or towns in their local area.


12 of the 15 main Keywords we targeted are in the top 3 positions in the search results with the other 3 on the first page and moving in the right direction. The traffic to the site went from just under 500 visits per month to over 7,000. The new website design along with the additional traffic increased conversion greatly and they are now getting consistently between 75 – 100 new leads every month.

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